Traditional TV Networks vs OTT Services: The Shift of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear TV networks have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online conten

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